Design Portfolio
Kate has an extensive design background working with leading global brands.
Design goes beyond aesthetics—it is an iterative, human-centered process to understand complex systems, reframe problems, and generate solutions.
Kate worked on highly collaborative creative teams that produced multi-channel integrated brands and marketing campaigns. As an art director she manages all aspects of design from concept to execution. Her work ranges from brand identity and logo development, email and social media campaigns, web design, and all aspects of print production.
Kate brings her design expertise to design thinking trainings and classes where she shares the best tools of design practice with leaders across organizations. Her article that Introducing Design Thinking and Practical Theology explores design thinking as a tool that can enhance higher education.
Portfolio samples
Marshalls / TJX Companies
As a senior designer on the Marshalls creative team I worked on a highly collaborative, fast-paced team that developed social media, email, and in store digital and print marketing and branding assets for the Marshalls retail brand. I led the design for consumer email marketing that went out to over 2.5 million Marshalls customers worldwide. Through this process, I worked closely with creative directors, copy writers, project managers, production artists, and brand marketing teams.
During my tenure at TJX, Marshalls launched its global online retail website. In response to this new business initiative, I developed the design of a specific channel of email marketing targeted for in-store consumers that had differentiated design, messaging, and content form online targeted emails. This included helping to work out a process for in-store photoshoots and weekly content production.
Center for Mind and Culture
Developed the brand and corporate identity system for the Center for Mind and Culture (CMAC), a non-profit research center that innovates creative solutions for urgent and complex social problems. The nexus icon points to their interdisciplinary approach to problem solving, in which they mobilizes an international network of experts to develop and disseminate visionary insights to public and professional stakeholders.
Cramer
As an art director at Cramer I was tasked with developing their corporate identity system following a redesign of their logo. I developed their corporate style guide, stationary system, folder, brochure and many other corporate collateral material. I managed the brand for several years, designing a plethora of pieces as needed and as the brand evolved.
Andover Newton Theological School Admissions Video
I shot and edited this video for the Andover Newton Theological School's admission's team. They wanted a video that could be shared with prospective students showcasing the diverse reasons people choose to pursue a seminary education. The video features interviews of several current students who discuss why they decided to go to seminary in response to a strong sense of call in their life.
Ape Drawing Project Video
This short, experimental film was commissioned by the organization Arts, Religion, and Culture as an integrative digital piece in collaboration with visual artist and painter Jen Bradley. The piece was meant to invite viewers into a meditative experience at the zoo, as witness to Bradley’s well-known “Ape Drawing Project,” an ongoing, project for the past 25-years where she draws and paints the gorillas at Franklin Park Zoo in Boston, MA. Her work blurs the false anthropological binary between humans and the natural world and points to issues of captivity in zoos. Her use of the term apes is intentional as she has stated her work now has shifted more to watching the public interface with the gorillas, "apes watching apes," that is. This short film captures poignant moments of these encounters during a typical drawing day at the zoo.